“The increase in loud egos has coincided with declines in well-being. The rate of depression in the United States has risen to its highest level on record. Behavioral science offers a compelling thesis that may explain what we’re seeing, as…devamı“The increase in loud egos has coincided with declines in well-being. The rate of depression in the United States has risen to its highest level on record. Behavioral science offers a compelling thesis that may explain what we’re seeing, as a result of what has been termed the “self-reflection paradox.” An intense focus on self is an evolved trait, scientists suggest, because it confers competitive advantages in mating and survival. But research has also shown that to be so focused on self can be a primary source of unhappiness and maladjustment. So what appears to be happening is that we have developed culture and technology that together supercharge this primal drive of self-reflection—to such an unhealthy and unnatural extent that it has the paradoxical effect of ruining our lives.”